Europe Think Tank Book Work, Zürich Switzerland

Europe Think Tank Book Work, Zürich Switzerland

The Europe think tank is one of the most interesting and rewarding projects that I have ever had the honor to lead. A group of 30 thinkers, business leaders, authors, professionals in a variety of disciplines convene. Then things start to happen. It is in this framed-free-form that new ideas are born and nurtured. We reflect on our own process and produce content at the same time: leading principles for a new era. One of the initiatives is the book, a collection of articles authored by the think tank members. We met in Stefan Boëthius offices in Zurich to look at ways of furthering the publication by means of imagery, art and apps.